Zoho Apps

Why Make the Switch to Arattai? Main Reasons to Pay Attention to Zoho’s New Messaging App December 9, 2025 Dhilipan 11:27 AM Facebook Twitter LinkedIn Say hi to Zoho’s Arattai, a clean, ad-free, and homegrown option that’s quickly gaining popularity all over India. If you’re considering a change, here are 5 reasons why you could switch to arattai over other messaging apps. 1. Made in India, Built for India As pressure mounts for digital sovereignity, Arattai is the whole Indian alternative. Built by Indian tech giant Zoho Corporation, established in 1996 with over 100 million active users within its suite of business and productivity applications. Arattai is not simply built in India. It is built with the needs of Indian people in mind. This includes a focus on functionality and accessibility that works well on older phones with lower bandwidth networks and can support multiple languages. This is not a one-size-fits-all global app with slight modifications for Indian people it is built from the ground up for Indian people. As Global scrutiny increases on how foreign app deal with and secure data. Arattai provides an experience of messaging that is supportive of the infrastructure, laws and morals of India. If you are looking for an honest alternative to a “Made in India” product and fit the vision of Atmanirbhar Bharat, then this is it. 2. Spyware-Free and Ad-Free — Privacy You Can Trust At present the majority of applications you may now use have a hidden cost. your data Applications monitor your use, analyze your metadata and worse, your activity can be sold to target ads to you. Arattai breaks this model. Zoho has communicated that Arattai is ad-free, spyware-free and is not meant to monetize your data usage. Your conversations are private.The application does not spy on your activity, does not analyze messages to generate ads and does not force information into your feed. This all aligns with Zoho’s long-standing philosophy across their entire product suite: no ads, no tracking and no sacrificing privacy. Trust is becoming increasingly hard to find with apps today. If you feel like you are often the product and don’t feel like a customer, Arattai is a breath of fresh air. 3. Multi-Device Support and Seamless Syncing One of the key shortcomings of the majority of messaging applications like WhatsApp included up through to this point in time is poor multi-device support. Arattai makes a significant effort in this area. Arattai supports the use of its app on as many as five devices at the same time Android, iOS, Windows, macOS, Linux and yes, even Android TV all concurrent sessions you can easily switch between. This is ideal for users who regularly switch between their cell phone, tablet, office computer or smart TV. Even better is that Arattai makes sure that your messages, media and contacts are all synced in real-time across your devices, resulting in a seamless, managed experience. You will not have to worry about using backups or manually downloading your data from previous sessions when you move to a different device. Not only does such a capability make Arattai cleaner/easier to use but it is future-proof as well especially for users that become accustomed to multi-platform work and social activities. 4. Lightweight, Fast, and Low on Data Usage Not every Indian user has access to high-speed 5G or the latest flagship devices. Recognizing this Zoho has ensured Arattai runs smoothly on entry-level phones and on slower internet connections. The application is lightweight, easy to download and lightweight with regards to processing messages and media. Arattai uses less battery life, storage and mobile data than many large volume applications. This focus on efficiency of resource usage is particularly beneficial in rural and semi-urban areas where users often face bandwidth challenges or are using older devices. Arattai’s small size means it will work for everyone not just the technologically-astute user in urban areas. From a shaky 3G connection or an older phone using limited RAM, Arattai is built to consistently work without the bloat or lag of more popular applications. 5. Fast Growth + Simple WhatsApp Switch Arattai is growing rapidly as it is outgrowing its niche status. In just a few months the app reached over 7.5 million downloads has received in app store rankings, and has gathered momentum with word of mouth, social media buzz and growing national notoriety. Sign-up counts have gone from thousands a day to hundreds of thousands, with Zoho also expanding its server capabilities to keep up with the demand. An important feature that supports this rapid growth is the ability to import chats from WhatsApp. With Arattai you can import both group and private chats, meaning switching to Arattai is easy because you wont lose your past chats. A well-known pain point for users is losing the content of old chats, media and group history. With Arattai you can transition to the new platform with your chats intact and all the while have the assurance that your privacy is being respected. Final Thoughts Arattai continues to develop with features such as end-to-end encryption for chats that are slated to launch shortly but it already provides a decent alternative for India-first, privacy-conscious users. If you’re done with annoying ads, foreign data regulations, and poor device support, then it’s definitely worth a shot. 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